Laffy Taffy
Laffy Taffy came to us to concept and create a social and calendar-based marketing campaign. We built National Let’s Laugh Day and the corresponding social program designed to appeal to the nostalgia for Laffy Taffy of new millennial parents.
Bowflex
Bowflex came to us with the problem of introducing their latest technology at the height of Peloton mania. Rather than attempt to replicate the cult of Peloton (in hindsight, a good move), we focused on the many reasons tech-savvy millennial buyers might want a judgment-free way to get fit for all of their life milestones (marriage, parenthood, work-life balance).